(This post started out as a post about swapping & tips, but I started writing more in detail about the website itself. So, the post about swapping will be Part 2. This post will just talk about what makeupalley is, and some useful tools.)
What is makeupalley? Makeupalley is a beauty social networking site. There are users located all around the world all sharing an interest in Beauty. Makeupalley is free of charge and is loaded with helpful advice & information to make shopping for beauty products much easier! There are many things you can do on makeupalley.
If you don’t have an account already, create an account by clicking Join Now! on the left sidebar of the homepage. Verify your email.
Get started by clicking “My MUA” at the top of the screen. Then, on the left hand side of the screen, click “Change Profile”. Fill in your Name (If you’d like to remain somewhat anonymous, you can put a nickname), Location, Birthday (All of this is optional of course, but recommended) . It also asks for your Hair Color, Hair Type, Hair Texture, Skin Type, Skin Tone, Skin Undertone and eye color. Why?? You ask? Because if you write a review, let’s say for a foundation, readers will see what type of skin you have and it will help them relate to your review.. they may notice you have dry skin and they may have dry skin as well. They will better relate to your review than someones review that has oily skin. Or possibly you’re looking at reviews for a certain lipstick. You are olive skinned and you see that other reviewers with the same skin coloring rated this lipstick 5 stars. There are many factors why a certain product worked for you and not someone else. It can be your skin type, coloring, etc. Also, If you ask questions in a board, anyone will be able to see what type of skin/hair you have and it will make recommending a product to you easier.
You can view ratings and reviews of products you’re interested in by clicking “Product Reviews” at the top of the page and selecting the Category (ex: Eye Shadow, Foundation, etc) the Brand and the Name of the product (ex: Blacktrack Fluidline, Smolder Eye Kohl, Last Blast Mascara, etc).
Then, click Find Products.
You will see a rating (out of 5), the number of reviews for the product, and the Buy back percentage rate (Each reviewer was asked whether they would purchase it again. When more reviewers select Yes, the percentage is high. When more reviewers choose No, the percentage is low. I would consider 70% and higher being a product to consider trying. And, 80-90%, I personally would consider items definitely worth trying. (Based on many reviews of course).
If you would like to see what products have the most reviews, leave the Category, Brand and Product blank and click Find Products.
A bunch of random product reviews will pop up. (This is what came up for me. Yours may be different.) Then, click reviews.
The products with the most reviews will show up. You can do the same for Rating & Buy Again. I only click reviews because if you click ratings, it will list items rated 100% first, and typically it will be a large list of items with 1-10 reviews. I prefer reading reviews with over 100 reviewers. Most of my favorite products were discovered this way! I get questions all of the time saying “How do you know what’s good?” “How do you know what to buy?” I never purchase a product without checking the reviews first.
Other than reviews, there is a Forum (Boards) with several topics (Makeup, Nails, Hair, Fitness, Etc) I always post questions in Makeup Boards. They are always extremely helpful! Another tip is, you can research to see if anyone asked the same question you would like to ask. When you click on “Boards” there will be a small search box. Write the general idea of your question. For example, my question is: What is a good blush for a NC40 skin tone? I typed in “NC40 Blush”.
I found pages of results! This question has been asked several times by many different users.
Besides the boards & reviews, you can view thousands of members pictures. Lots of members post pictures of products, fotds, etc. I find makeupalley incredibly useful in searching for pictures of products. I always check MUA’s member pictures before purchasing a product. For example, I’d like to see pictures of MAC California Dreamin lipstick so I can get a better idea if I’d like to purchase it. Click on “MY MUA” at the top and click on Search (Pictures) on the left sidebar. Type the name of the product in the keywords. You don’t always have to be specific. I typed in “california dreamin”.
You can upload your own pictures to your profile and write descriptions so they will be searchable in member photos. You are allowed up to 200 uploads.
You can add any photo/review/board messages/users to your makeupalley favorites by clicking on the little red heart. Anything you favorite will save to your favorites section. Find it by clicking “Favorites” at the top of the screen. You can create groups for your favorites and file them all. You have the option of having your favorites public (will be listed on your profile) or private (only you can see them).
Another fun tool is the Diary! A diary is basically a list where you can keep track of all of your purchases. Add all of the beauty products you purchase, each time you purchase any, and you can keep tabs of how much money you spend on makeup! You don’t have to limit your diary to makeup, you can put all of your expenses if you’d like. Click “Diary” at the top of the page, and “Add Entry” on the left sidebar. You can make your diary private (for your personal records) or public (members can search for it, and it will show on your profile). To update your settings, click “Preferences” on the left sidebar.
I just started mine this month! I haven’t updated it though in a couple of weeks.
If you have any other questions, feel free to ask me! You can also contact me on makeupalley via messages. My username is nattyngeorge.
Part 2 of the post is on it’s way!