MAC Brunette Veluxe Brow Liner Review, Photos, Swatches!


MAC Veluxe Brow Liner ($21) is a (non-retractable) brow pencil that features a sharpenable brow color on one side and a spoolie on the opposite side. MAC claims this pigmented formula provides precise application with it’s rich, powdery texture and gives a velvety matte finish. It’s recommended for those in warm climates, as it features a high-degree stability and is sweat and humidity resistant. It’s said to be long-wearing and last for 8 hours.

The MAC Veluxe Brow Liner is available in (9) shades. I purchased “Brunette”, which is a soft, neutral gray-brown. It’s a good shade for those with light to medium brown hair with ashy/neutral or cool tones. There’s a bit of taupe in the shade, so it may work well for those with gray hair as well. Since I purchased this pencil online, I didn’t really get to see the colors well, and chose a shade that is slightly lighter than what I was hoping for. For my dark brown hair, I would’ve probably gone a shade darker.

MAC Veluxe Brow Pencil in “Brunette” swatched

Brow pencils tend to be crayon-like in consistency in order for them to stay-put. Our eyebrows tend to get oily, so we typically don’t want a soft, smudgy product (like an eye kohl that we use on our lids) to use on our brows. For example, Anastasia Brow Wiz ($21) and Brow Definer ($23), MAC Eye Brows ($18), Benefit Goof Proof ($24) and Precisely My Eyebrows ($24) are all cult-favorite brow products (all work really well) and all share a similar consistency.

In comparison to the others I just mentioned, the MAC Veluxe Brow Liner is really different. The consistency of the liner is really velvety and powdery and glides on the skin really easily. It’s far from being anywhere near a dry pencil. It’s like a powder in a pencil form. The finish is much softer and natural, so you won’t get harsh lines.

I find that using a light hand and small strokes works best. You don’t need to apply much pressure at all. I like taking an angled brush and softening the edges a bit, especially at the start of my brow. The result is really nice!


Since I like my brows to have extremely crisp precision (Ya know, “instagram brows”.. okay, not quite), this isn’t the product I’d use. I find that this would be better for someone with sparse, light or fine-haired brows and want a brow product to shade their brows in for a natural look. In comparison to MAC Eye Brows Retractable Pencil, MAC Eye Brows gives a much more defined and pigmented look, which is what I prefer for my brows.

MAC Veluxe Brow Pencil in “Brunette” applied to my eyebrows

I do like the softness of the finish, and may reach for this when I’m aiming for a more natural look.

As for now, I don’t see it as a product I will repurchase.




MAC Veluxe Brow Pencil in “Brunette”




You will need a sharpener for this pencil, which convenience-wise, kinda stinks. But also, many find that a pencil like this lasts longer than a retractable pencil, so it may not be too bad. You don’t need any special sharpener, it’s a standard size. MAC sells theirs for $10 and Sephora carries a few from $6-$10.

If you’ve tried or use this product, let me know your thoughts in the comments!

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